Purple Box Campaign

I worked on an offline ABM idea built around a physical purple box: something specific enough to earn a second look from accounts that had gone cold.

I helped identify priority enterprise accounts, understand the decision-makers, and plan the contents and communication around each box.

I handled vendor coordination, logistics, and monthly dispatches to more than 200 enterprise companies.

The messaging treated the box like a useful nudge, not a gimmick. It had to connect back to the account, the sales conversation, and the reason Plum was relevant.

The campaign tied physical outreach with follow-up, so sales had a warmer reason to restart conversations.

Dormant enterprise accounts usually do not need more volume. They need a better reason to pay attention again.

A physical intervention made sense because it broke the inbox pattern and gave the outreach a little more care.

The box had to feel intentional. Otherwise it would just be merch with a calendar invite attached, which is not a personality.

The campaign helped drive a 20% lift in enterprise meeting conversions.

It also helped re-engage 25% of dormant accounts.

Sales got a warmer conversation starter, and the brand got remembered for something more tactile than another sequence.

I helped keep the idea connected to execution: account context, box concept, vendor coordination, dispatches, messaging, follow-up, and sales handoff.

The work needed coordination between brand thinking and very practical logistics.

I kept checking the same question: will this make the account feel seen, or just targeted?