Abhilipsa Dash

Bangalore / works globally / messy briefs welcome

Marketing, but make it land.

Hey, I am Abhilipsa Dash. I write, shape content, build brand and growth work, and turn messy briefs into campaigns people actually understand.

See the work
start here / useful links
Abhilipsa Dashwriter + content + brand + growth
XLoose notes, public thinking, and the less-polished side of the work.LinkedInWork history, experience, and the cleaner version of what I have done.Book a call30 minutes. Bring the messy brief.full breakdowns / influencer work / story / contact
20+case studies shipped
68%lift in email performance
20+creator partnerships
35%organic traffic growth

Selected work

My Work

A few things I have shipped, what I was solving, and what changed after. Metrics where I can share them. Context where I cannot.
Content

Gushwork

Gushwork Case Studies

The brief
Make an AI-powered marketing platform make sense to manufacturers and distributors who did not wake up wanting AI.
The move
Found the customer story, ran the interviews, wrote the proof, and got each piece over the line.
20+ published studiesRead the full breakdown
Positioning

Gushwork

Founder Positioning

The brief
Rewrite the homepage around the buyer who was already closing: founders who wanted revenue, not another dashboard to interpret.
The move
Mapped competitors, read the customer proof already on the page, and translated the category into a sharper founder-first argument.
$800/mo flat positioned against tool homework and agency drag.Read the full breakdown
Growth

Gushwork

Email Marketing

The brief
Turn interest into actual movement without burying people in nurture sludge.
The move
Rebuilt journeys, tightened the message, watched what people clicked, then cleaned up the weak bits.
68% lift. 45% open rate. 4% CTR.Read the full breakdown
ABM

Plum Benefits

Purple Box Campaign

The brief
Give sales a warmer way into enterprise accounts that had gone quiet.
The move
Built an offline ABM idea with enough specificity to feel like a note, not a stunt.
20% more meetings. 25% dormant accounts re-engaged.Read the full breakdown
Influencer

Even Healthcare

Creator Ads

The brief
Make complicated care feel clear, credible, and stop-worthy in paid social.
The move
Found creators, wrote scripts, coordinated shoots, and turned the work into Meta-ready concepts.
20+ creator partnerships managedRead the full breakdown
Launch

Freelance

Author Launch

The brief
Launch a first book from almost nothing: small audience, real stakes, no elaborate machinery.
The move
Shaped the hook, planned the launch, kept distribution moving, and made the campaign feel personal.
150 copies in 4 months. 2K to 14K+ followers.Read the full breakdown
Storytelling

Even Healthcare

Patient Stories

The brief
Collect patient and doctor stories in a way that built trust without making vulnerable people feel like campaign material.
The move
Prepared sensitive questions, coordinated with hospital teams, protected context, and shaped final edits around the person's actual words.
A more thoughtful testimonial system for social, brand, hospital, doctor-led, and patient education content.Read the full breakdown
Influencer

Even Healthcare

Creator Sourcing

The brief
Find creators who did not just have reach, but could make healthcare ads feel natural, credible, and scalable on Meta.
The move
Researched across locations, languages, audience fit, delivery style, usage rights, and performance potential before managing the partnership through production.
A repeatable creator pipeline for UGC, collaboration reels, and paid-ad variations.Read the full breakdown
Events

Brand

Brand Activations

The brief
Make brand moments people would show up for, talk about, and remember beyond the ad.
The move
Handled positioning, invitations, content, and on-ground execution without losing the point.
3 major events. 150+ attendees.Read the full breakdown
Open reelOpen reelOpen reelOpen reelOpen reelOpen reelOpen reel

The range

Useful in the room. Useful in the spreadsheet.

How she got here

Handmade gifts became enterprise campaigns. The question stayed rude and useful.

I started as an artist selling handmade work through fikta.handmade. Making things was not the hard part. Getting people to discover them was.

That curiosity turned into marketing work across Plum Benefits, Gushwork, freelance launches, and Even Healthcare: ABM, case studies, influencer ads, patient stories, events, email systems, and the operational bits nobody puts on the moodboard.

The medium changed, but I am still asking the same question: what makes someone care enough to say yes?

Reach me

Got a messy marketing problem?

Send it over. I check email often.
dashabhilipsa10@gmail.comLinkedInBook a call