How I did it
I audited the book, audience, and existing content so the launch had a sharper reason to care than 'new book out now'.
I turned that into a practical launch plan: positioning, content angles, distribution rhythm, creator outreach, and follow-up.
I stayed close to execution so the plan did not remain a nice strategy doc. The work kept moving through posts, outreach, story angles, reminders, and small follow-ups.